Madame Coco opts for RELEX Solutions supply chain planning tech
Home textile and decoration brand, Madame Coco, is partnering with RELEX Solutions to automate its forecasting, replenishment, allocation, and markdown processes.
The latter’s technology will service all Madame Coco stores, its e-commerce channel, and distribution centres throughout Turkey, Europe, and Asia.
Madame Coco says that it selected RELEX for “its easily adaptable, AI powered, end-to-end supply chain planning solution, which allows it to manage forecasting, replenishment, allocation, and markdown planning within a single platform.
RELEX will work with DemandTex to implement the solution.
“Our vision is to become the world’s most loved and preferred home and life brand on the market,” says Cemal Cem Isik, CEO at Madame Coco.
“Within just ten years, we’ve reached over 100 thousand square metres of store area globally, with more than 350 stores in 18 different countries.”
“With our vision, we would like to continue our sustainable growth. To do that, we also need a best-in-class supply chain planning solution. Simply put, RELEX is the best partner on the market. We can optimise our inventory levels, improve availability, and ensure best-in-class customer service worldwide.”
“The partnership with RELEX will provide us with best-in-class supply chain technology and expertise. It will help us improve our operations when in the meantime stay flexible and agile to adapt to any changing environment,” adds Cidal Kocak, COO at Madame Coco.
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