Dija buys Genie to expand 10 minute grocery service across UK
Online grocery startup Dija has acquired fellow delivery venture Genie.
Terms of the deal were not disclosed. Genie’s founders, Tim Chan and Callum MacBeth, will join the Dija team immediately.
Launched in 2020, Dija recently announced a $20 million seed investment from Creandum, Blossom Capital and Index Ventures.
The company, which promises to deliver items in under 10 minutes, is rolling out its services in the London districts of South Kensington, Fulham, Islington and Hackney.
By summer 2021, Dija will be operating a further 20 hubs across the capital, covering over three million people.
It also plans to bring its service to customers across the UK and Europe by the end of the year, which is where Cambridge-based Genie comes in.
Dija Co-founder and CEO Alberto Menolascina says: “The grocery delivery space is going through its biggest shakeup in decades.”
“Our ultrafast delivery service is changing the way people shop, helping to free up customer time and ensure they can get what they want when they want it.”
He concludes: “But our ambitions aren’t limited to inside the M25. I’m delighted that Tim and Callum are joining the Dija family to ensure more people can access this reliable and efficient service across the UK and Europe.”
