Ace & Tate taps Contentsquare retail technology
Dutch eyewear specialist Ace & Tate has announced an omnichannel partnership with Contentsquare.
“With eyewear, it’s a very high touch product,” says Sheri Kruzel, Lead Product Manager at Ace & Tate.
“You want to feel the product, try it on your face, know that the size fits well.”
“There are lots of services you can start to implement like virtual try-on, home-try-on, style advice – but you really need to understand how these work, what the conversion rates are, and new ways to optimise those flows. That’s where Contentsquare comes in.”
“Product and marketing will definitely be using the insights to understand how our landing pages are working, how customers are going through our funnels, and how to optimise our campaigns,” Kruzel adds.
“One of the biggest things we noticed when comparing Contentsquare to competitors, was that they all had the downfall of having to tag everything. With Contentsquare, it’s simple. It’s straight out of the box with one tag, minimal set up, and you’re up and running.”
“We are very proud to be associated with a brand like Ace & Tate, who are not only digital retail visionaries but whose commitment to sustainability is extremely inspiring,” comments Niki Hall, Chief Marketing Officer at Contentsquare.
“Democratising access to actionable and impactful customer insights is the whole point of Contentsquare, so we’re thrilled to be helping a leader like Ace & Tate take their digital business to the next level.”
Sign up for our free retail technology newsletter here.
Continue reading…