TopPharm chooses Advertima for digital signage project

TopPharm has selected Advertima to implement its artificial intelligence solution with 240 digital screens in 120 pharmacies in Switzerland by June.

It says that this makes it the first pharmacy brand offering offline media space with real-time targeting capabilities and performance-based pricing models for its supplier brands and other advertisers.

We are incredibly proud to announce our #SeriesA funding of €15M. This investment will go towards revolutionizing the #retail industry and redefining how the world will look in 2030 with the Advertima Human Data Layer. https://t.co/0osZavZDVT
— Advertima (@advertima) July 28, 2020

Kevin Eggli, Head of Marketing at TopPharm, says: “Thanks to AI, we are able to create our own easy to operate media business for our digital signage network, bringing us an undeniable competitive advantage, while enhancing customer experience in our stores.”

“Putting AI at the core of the media product is crucial to bringing true benefits to the digital signage network’s owner,” says Iman Nahvi, Co-Founder and CEO, Advertima, which last year closed a €15 million Series A investment round led by Swiss real estate company, Fortimo Group.

“Rolling out such a groundbreaking project is only possible thanks to an innovative company like TopPharm and the collaboration of our partners, Cingerine, B+T Bild+Ton AG, Freaky Swep, Adtrac, and a Swiss media agency for digital Point of Sale communication at pharmacies and drugstores.”