Covid outbreak increases shoppers’ appetite for store experiences
After a year of Covid-19 restrictions on stores across the US 78% of Americans plan to shop more at physical locations this year than before the start of the pandemic.
They miss being able to interact with shop assistants, physically see the goods they are buying and 63% just want to get out of the house, according to research by ChaseDesign involving 1,000 people.
Retailers must, however, ensure there is an inviting in-store atmosphere (54%) and employ believable, knowledgeable staff (50%). Target and Walmart are leading the way here.
Shoppers also want to see the use of technology to support and enhance the physical shopping experience through the use of QR codes, apps and self-checkout systems.
78% will be using their smartphones in-store to assist their shopping and 45% tapping retailer apps to improve their experience.
Joe Lampertius, President at ChaseDesign, comments: “Our research clearly shows consumers want to enjoy physical shopping once again. 42% of people said they miss being able to touch and feel products.”
“When consumers do return, they will be using technology such as retailers apps and self-checkout to make their experience better.”
“Retailers need to take this into consideration and get ready to build connections with old and new customers.”
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