Multivitamins venture Feel announces Series A funding round
UK-based multivitamins subscription startup Feel has closed a £4.5 million Series A funding round, led by Fuel Ventures and including TMT Investments, Sova VC, Richard Longhurst (founder of LoveHoney) and Igor Ryabenkiy (founder and GP of Altair Capital).
The total amount raised to date is £5.2 million.
The company was founded in 2019. It intends to expand across EMEA and target new verticals to serve pregnancy, kids, pets and cognition.
According to a press release, it is also continuing to grow its direct-to-consumer subscription service, “making it more affordable to get supplements and avoiding the 60% mark-up high-street retailers put on their supplements”.
Boris Hodakel, Founder and CEO, Feel, says: “Consumers are getting a bad deal - they spend a lot in investing in their health and wellbeing, believing they are doing themselves good.”
“However, not all vitamins are created equal and the majority you find on retail shelves have a dirty formula that is difficult to absorb by the body, missing natural elements.”
“We’re the cleanest alternative in the market - backed up by science - and continually invest in making our formulas as effective as possible while still affordable. We’re beyond thrilled to be continuing our growth journey thanks to this new investment.”
“We’re committed to serving people who are conscious about what they put in their bodies and building a loyal customer base who see real results when embracing our products.”
Mark Pearson, Managing Partner at Fuel Ventures, adds: ”We’re excited to be supporting Feel’s vision of being a global brand that is committed to the wellness and health of everyone.”
“The growth and the expansion of their product line present a really exciting time for them and we are supporting them in becoming a significant disruptor to the health supplement market.”