The Mall Luxury Outlets selects Coniq platform for loyalty push

Italy-based The Mall Luxury Outlets has selected Coniq to design a real-time customer engagement and loyalty programme for its fashion brands.

This is set to launch at the end of May and will tap Coniq’s IQ Total Customer Engagement Platform at The Mall Firenze and The Mall Sanremo.

We are pleased to announce that The Mall Luxury Outlets has selected Coniq to aid in transforming its two Italian locations with a unique real-time loyalty program that will drive footfall, repeat visits and sales for its world-famous fashion brands.https://t.co/6zpXEMLCtg
— Coniq (@ConiqHQ) April 6, 2021

“Our guests come to our luxury malls to live an experience of beauty in all its forms,” says Giorgio Motta, General Manager, The Mall Luxury Outlets.

“To continue to exceed the expectations of our visitors, we need to know them better and their desires. Our main mission is to anticipate their needs and wants.”

“That’s why we have chosen Coniq, because they have the technology and the experience to help us better understand and engage our loyal customers.”

He adds: “Their platform will accelerate our digital transformation, which will improve the effectiveness and return on investment of our marketing efforts while ensuring that our guests continue to have a tailored luxury experience when they visit us.”

“But technology is only half the reason why we selected Coniq. They have extensive industry experience, which will add immense value to our talented team.”