Prime Now service finds new home on Amazon
Amazon is set to retire its Prime Now same-day delivery service and integrate it, including online grocery delivery and pickup, into the e-commerce giant’s main website and mobile app.
“Prime Now has become a customer favourite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores,” Stephenie Landry, VP of Grocery at Amazon, said in a blog post.
“To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location.”
“Whether it’s two-hour delivery from Amazon Fresh, Whole Foods Market or one of our local stores like Bartell’s in Seattle, Morrisons in Leeds or Monoprix in Paris, Prime members will find what they need alongside the millions of items available on Amazon.”
”Now that the Prime Now experience has a new home on Amazon, we will retire the Prime Now app and website worldwide by the end of this year.”
Amazon launched Prime Now in December 2014. It has thus far retired the Prime Now app and incorporated the service into the Amazon website and app in India, Japan and Singapore.
“In the US, we began making two-hour delivery from Amazon Fresh and Whole Foods Market available on Amazon in 2019,” Landry commented.
“Globally, we'll move our third-party partners and local stores to the Amazon shopping experience before the Prime Now app and website are retired later this year.”
“Feedback from customers who have shopped two-hour delivery on Amazon has been overwhelmingly positive, and it's a natural next step to simplify the ultrafast delivery experience globally.
Sign up for our free retail technology newsletter here.
-
Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deployi… https://t.co/Q5En8j6cEc -
Check out the week's coolest retail technology plays, including @obsessVR @OcadoGroup @AEON_JAPAN @braincorp… https://t.co/RH2BIf6Jol
-
RTIH presents the retail technology week in numbers, including @CovariantAI @RetailTechShow @DennysDiner… https://t.co/WURUUgdCr0
-
Our Editor @ScottThomps74 rounds up the biggest retail tech stories from the past week including @BootsUK… https://t.co/IWj7BebUB1
Continue reading…