William Hill bets on Contentstack cloud native tech

Sports betting and online gaming brand, William Hill, has chosen Contentstack as its core content experience platform.

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This is part of a strategy to offer personalisation and best in class customer support. Beginning with online gaming, it will be followed by sports betting, and then extend into the terminals within physical William Hill shops. 

To support this, William Hill will migrate the entirety of its UK market offering into Contentstack by the end of 2021.

The tech replaces several coupled content management systems (CMS) that were not able to support the company’s plans for growth. 

“Aside from the cultural fit between Contentstack and William Hill, it was obvious from our early assessment that the Contentstack product speaks for itself,” says Bartek Gerlich, the head of engineering for the gaming division at William Hill. 

“We were particularly impressed by the ability to simplify A/B testing and the speed and ease with which we could spin up new properties and features.”

“As a fully cloud native solution, Contentstack removes a huge amount of the effort our developer team faces and so we are better able to focus on the customer experience.”

“With regards to publishing, we have moved from new features taking half an hour to take effect to a matter of seconds. That kind of responsiveness is vital in the gaming industry.”

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