Vivienne Westwood taps Mapp Cloud tech for CDP project
Fashion brand Vivienne Westwood has selected Mapp Cloud as its customer data platform.
The company has stores in 63 locations around the world, including a strong presence in the UK, 19 stores in South Korea and a further 12 in both China and Hong Kong.
It has also implemented Mapp partner Eyos (formerly yReceipts) to handle its in-store digital receipts. As a result, Mapp Cloud receives store transactional data and has a direct channel for obtaining customer opt-ins.
Ilaria Morelli, Digital Marketing Manager, at Vivienne Westwood, says: “Since working with Mapp Cloud we have seen excellent results.”
“We can now unify all our customer data from previously disparate sources and with Mapp Intelligence we are getting insight led customer data at our fingertips which is driving business change. We look forward to developing our activity with Mapp over the coming months and years.”
Sign up for our free retail technology newsletter here.
-
Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deployi… https://t.co/Q5En8j6cEc -
Check out the week's coolest retail technology plays, including @obsessVR @OcadoGroup @AEON_JAPAN @braincorp… https://t.co/RH2BIf6Jol
-
RTIH presents the retail technology week in numbers, including @CovariantAI @RetailTechShow @DennysDiner… https://t.co/WURUUgdCr0
-
Our Editor @ScottThomps74 rounds up the biggest retail tech stories from the past week including @BootsUK… https://t.co/IWj7BebUB1
Continue reading…