Critizr extends Proud of My Store competition by one month

Proud of My Store, the competition from customer interaction management specialist, Critizr, that celebrates frontline retail workers in the UK, is being extended until the end of July.

Nearly 150 entries are currently featured on the competition website, telling tales of dedication, community spirit and customer service that went above and beyond during the coronavirus pandemic – from big name supermarkets to small regional boutiques and cafes.

Initially scheduled to close at the end of June, stores now have an extra month to get their entries in, before an overall winner is crowned ‘Proudest Store 2021’, winning a luxury hamper for the whole team and £300 for their favourite charity.

To help choose the winner, Critizr will be calling on a panel of industry experts who have been unveiled today.

They include Helen Dickinson, Chief Executive of the British Retail Consortium; Antony Hawman, Co-founder and CPO at TheIndustry.fashion; and Steve Collinge from Insight DIY. Others will be confirmed in the near future. 

Hazel Morton, UK Head of Marketing at Critizr, says: ‘I think #proudofmystore has struck a chord with retail teams and we’ve been humbled by the time and effort many people have taken to tell us their incredible stories, all of which are posted on the competition website.”

“There are tales of store teams working hard in their communities to support vulnerable customers; of service with a smile when business models were being turned upside down behind the scenes; and of sheer hard work and determination to keep serving shoppers through the most difficult times imaginable.”

“It has made us extremely proud to read them and be able to share them with a wider audience.”

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