Fashion retailer LuisaViaRoma taps XY Retail technology as part of store innovation push

LuisaViaRoma has selected XY Retail as the technology partner for its physical retail strategy. As part of the company’s broader restructuring and modernisation plan, XY Retail will serve as the unified commerce foundation for what is pitched as a more agile, efficient and digitally connected store network.  

The roll-out introduces capabilities including endless aisle, ship-from-store, reservations and buy online, return in-store (BORIS) flows.

Store teams gain real-time visibility into inventory across all locations, enabling customers to access a broader assortment with more flexible fulfillment options. Each store now functions as both an elevated service environment and a connected, omnichannel fulfillment node, LuisaViaRoma says.

“LuisaViaRoma understands that the future of luxury is unified, experiential and deeply connected,” says Susan Jeffers, CEO at XY Retail. “We’re proud to support its transformation with technology that strengthens operations, empowers store teams and upholds the level of service their brand is known for worldwide.” 

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.