Lifestyle retailer DTLR enlists Jumpmind Commerce to bring tech to 200 extra stores

Jumpmind Commerce is powering both fixed and mobile registers at 200 DTLR and Shoe Palace (formerly City Gear) stores. The migration to its technology was completed in only one day and with no personnel needed on site, it says.

Jumpmind technology is now behind mobile retail experiences for both customers and store associates throughout 640+ store locations across the USA comprising DTLR and Shoe Palace stores, all part of the JD Sports North America brands.

DTLR, which began as Downtown Locker Room, is a lifestyle retailer specialising in streetwear and athletic footwear from brands like Nike, Jordan, and adidas. 

Jumpmind solutions can be deployed in any cloud, on any operating system, and on any device. The new stores deployed Jumpmind on both their existing Windows fixed PoS registers as well as on new Adyen Castle S1E2L Android “all in one” mobile devices.

Beyond accepting payments, the mobile devices enable associates to check out customers from anywhere on the sales floor, manage inventory, and place endless aisle orders to ship to the customer’s home.

“This next chapter - our roll-out of Jumpmind Commerce Point of Sale across the City Gear stores we’ve recently taken over and will soon rebrand to DTLR - is a testament to the platform’s ability to support our business as we continue to scale and expand. The agility and speed it gives our teams is exactly what we expected when we partnered with Jumpmind, and they’ve delivered as promised,” says DTLR CEO Todd Kirssin.

Makira was the system integrator on the project.

“With Jumpmind, DTLR has a modern Point of Sale system that will grow with them as the company scales and looks to seamlessly add and integrate new applications and solutions. As seen with the conversion of City Gear stores, DTLR/Shoe Palace was able to accelerate timelines, deploy new features quicker, leaving more time for associates on the sales floor to deliver a better in-store experience for customers,” says Rick Boretsky, Co-Founder and Managing Partner, Makira.  

“We’re proud to continue to support DTLR as the company executes with precision to become one of most vibrant and dynamic brands in the lifestyle retail apparel and footwear segment,” says Joe Corbin, Jumpmind CEO. “Our speed, agility and technology agnosticism provides the flexibility that retailers like DTLR can depend on, not only today but looking forward at the undefined needs of tomorrow.”

2026 RTIH Innovation Awards

Point of Sale systems will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.