Six emerging trends in product packaging

In the modern business world, there are several businesses releasing similar products into the market.

This has led to increased competition among the firms that strive to meet customers' needs, forcing them to find innovative ways of marketing their products.

Employing proper marketing strategies can help your firm outshine others in the industry. That's where packaging comes in.

Packaging can play a significant role in your marketing campaign. With a well-designed product packaging, you can easily grasp customers' attention, thus allowing you to generate more leads.

Later, you can convert these leads into customers, which can translate to more sales in the long run.

While there are many product-packaging designs, finding the one that best suits your product is vital. With the right packaging, you can attract and win the hearts of your customers.

With that said, the advancement in technologies has touched almost every industry, and the packaging sector is no exception. Most packaging expertise companies are taking advantage of the technology to produce unique packaging materials that reflect the modern digital era.

This article walks you through some emerging trends in the packaging industry. So, if you want to win the customer’s attention through your product visuals, and keep them connected, stick here for a few minutes.

What are the common emerging trends in the product packaging industry?

Here are some of the trends:

1. Digital printing

In the modern world, everything can be digitised, including product packaging. Digital printing is one of the most recent packaging trends, and all indications show that it's here to stay. It utilises computers to draw images and graphics on the packaging materials.

Digital printing can also allow you to add QR codes, RFID tech, and augmented reality in your package design, making your products more interactive. If your product is more interactive, people will engage with it, which can help you retain more customers.

Customer retention is vital for the success of any business. With a high rate of customer retention, you can be sure of the continuity of your business.

2. Personalised packaging

Personalised packaging is another trend every business owner must watch out for. It involves customization of your packaging so you can give your product a personalised look.

Just like the digital printing trend, personalised packaging has a significant impact in the marketing world.

With personalised packaging, you can create a unique brand experience by incorporating print labels that reflect your customers' tastes, moods, and preferences. This can help improve your customers' experience and satisfaction.

Also, personalised packaging allows you to promote your brand. You can uniquely print your business name to help it stand out.

3. Sustainability and environmentally friendly packaging

Most people are now more concerned about their environment. Hence, how you package your products should be a matter of concern. This is because consumers may not want to purchase products that are packaged with materials that aren't eco-friendly.

When manufacturers are making packaging product units, they should use recyclable or reusable materials. This will help reduce air and water pollution.

Sustainability and environment centric packaging can be achieved by using QR code powered digital product labels to help the consumers understand the importance of ecological sustainability, and the best practices achieve it.

4. Transparent and clean labels

Transparency and clean labeling are two recent packaging trends every business owner should strive to achieve.

Though every business should consider this trend, it's mostly applicable in the food and drinks sectors. This is because most people are more concerned about what they eat.

While transparency involves manufacturers giving the correct information about a product, clean implies that a product is safe for human consumption. This trend is all about being honest, and creating trust with your customers.

Though your packaging can contain all the information about your product, sometimes reading from the package can be difficult, especially when you have numbers or measurements as information.

That's why most businesses are using transparent and clean labels to explain accurately the content of their products.

With labels, customers can scan your products using their smartphones and other gadgets to find out exactly what your product contains. This helps them make a wise decision before they consider buying it

5. Increased portability

Increased portability is another major packaging trend that has greatly influenced the food sector. Most customers are always busy, on the move, and looking for food options that are easy to carry.

That's why businesses consider finding portable food packages that are easy for customers to get hold of and eat, say, while walking.

6. E-commerce packaging

With the increase in the number of businesses operating online, there's a need to introduce e-commerce packaging.

Different online businesses make use of different packaging types, too. For instance, mailing boxes that are available from teams like Ozpack are much better fitted to things like subscription box services or those that go for a more bespoke look to their items, while mailing satchels can be better for items that require an extra level of sealing to them.

As businesses move forward, e-commerce packaging might be the future of the packaging industry. Most customers feel comfortable shopping online instead of going for offline stores.

E-commerce packaging involves protecting your product and establishing your brand identity. This helps improve your customers' experience and engagement.

How you choose your e-commerce packaging can affect your production and shipping costs. So, to reduce shipment costs, you can consider reducing the weight of your packaging.

Takeaway

Packaging is important because it protects the product within it. It also provides helpful information about the product to consumers. This helps them make wise decisions before they buy a product.

Some information included in the packaging includes the name of the product manufacturer, type of the product, weight, production date, usage, expiry date and much more.

With good packaging, you can market your business honestly. When designing your product packaging, ensure its attractive and colorful, to help win the customers' attention. This will go a long way in helping your business generate more revenue.

As you've seen above, the packaging industry is changing faster than you ever thought. This has led to the emergence of many packaging trends in the market.

To reap the good benefits of these trends, choose a design that best suits your products. With that said, you'll be generating more revenue for your business if you take heed of these trends.

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