FullStory secures $103m investment and plots international expansion
Digital experience intelligence specialist, FullStory, has secured $103 million in funding, valuing it at $1.8 billion.
The Series D round was led by Permira’s growth fund and included participation from all existing institutional investors, including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital.
The cash will be used to expand FullStory’s business internationally and to enhance its platform, which helps companies build better digital products and experiences across web and mobile channels by providing real-time analytics and insights to product, customer success, engineering, and marketing teams.
“Traditional analytics have been upended by AI and ML enabled approaches that can instantly uncover nuanced patterns and anomalies in customer behaviour,” says Bruce Chizen, Senior Advisor at Permira and former CEO at Adobe, who has joined the FullStory board.
“Leveraging both structured and unstructured data, FullStory has rapidly established itself as the market and technology leader in DXI and is now the fastest growing company in the category and the de facto system of record for all digital experience data.”
“We are very excited to partner with the FullStory team as they continue to expand and build a truly extraordinary technology brand that improves the digital experience for all stakeholders,” comments Alex Melamud, who led the transaction on behalf of Permira Growth.
Sign up for our free retail technology newsletter here.
-
Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deployi… https://t.co/Q5En8j6cEc -
Check out the week's coolest retail technology plays, including @obsessVR @OcadoGroup @AEON_JAPAN @braincorp… https://t.co/RH2BIf6Jol
-
RTIH presents the retail technology week in numbers, including @CovariantAI @RetailTechShow @DennysDiner… https://t.co/WURUUgdCr0
-
Our Editor @ScottThomps74 rounds up the biggest retail tech stories from the past week including @BootsUK… https://t.co/IWj7BebUB1
Continue reading…