MediaVision teams with New Look for Metis search platform launch
MediaVision has launched Metis, an integrated tech stack which the, company claims, is set to redefine SEO and revolutionise organic growth strategies.
The search platform, built in-house, gives businesses the ability to quickly anticipate and respond to consumer trends.
At its heart is the delivery of weekly search market insights. The offering also enables companies to perform deep dives into client and sector specific categories.
It will also deliver daily insight into client website operation.
Fashion retailer, New Look, was involved in helping test Metis.
Sam Pennington, Senior SEO Manager at New Look, says: “I have been immersed in the development of the MediaVision Metis platform over the last 18 months. During this time, I have helped to refine and enhance the platform to suit our needs.”
“This has ultimately improved our non-brand search visibility significantly.”
“However, more importantly, Metis has become an integral part of the processes, insights and analysis across various internal teams by helping us better understand product performance, customer behaviour with regards to categories and the size and timing of trends.”
“This has helped deliver impressive incremental sales and profit levels and continues to do so.”
Louis Venter, MediaVision founder and CEO, says: “Our new Metis platform is designed to be a one stop shop delivering crucial insight for SEO experts; the real magic happens at the intersection of technology and people.”
“Metis is at its most powerful as a resource for specialists who have the skill set to act on the insights it delivers, allowing them to plan dynamic strategies for agile business decision-making, aided by the search expertise of MediaVision.”
“I also believe that as an industry we need to move on from this idea of SEO as a hygiene factor, as a tactical activity, and see it more as a dynamic growth driver.”
“The insights that Metis offers show that organic should be at the centre of marketing strategy, and not just siloed within SEO teams. We encourage our clients to embed it across their marketing, merchandising and buying teams as its output can prove invaluable in driving synergies across the business.”
“Few industry standard tools are equipped to answer the challenge that brands face in today’s highly competitive, fast moving e-commerce markets, so we decided to build our own and test it with our retail clients.”
“By improving the ability to respond to consumer insight in real time, we’re helping support our clients and their ambitious growth strategies.”
