Hooters and Chase Elliott tap DoorDash, Grubhub, Uber Eats for virtual restaurant launch

Hooters and American professional stock car racing driver Chase Elliott are launching a virtual restaurant called Chase Elliott’s Chicken Tenders.

Nearly 200 Hooters restaurants throughout the US are now offering this exclusively on delivery platforms DoorDash, Grubhub and Uber Eats.

Excited to announce Chase Elliott’s Chicken Tenders, a virtual kitchen collab with @Hooters!

Give them a try and use NASCAR30 at checkout with your first @DoorDash order for 30% off.

*30% off up to $12. Valid through 12/30/22. Terms and conditions apply. pic.twitter.com/2Vhf3I20MS

— Chase Elliott (@chaseelliott) October 29, 2022

“I’m excited to launch a menu that fuels fans’ love for delicious Hooters chicken, starters and sides,” says Elliott. “I have the best fans in the world, so I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do.”

“Virtual concepts have been an important part of our off-premises growth strategy since 2019,” says Marc Butler, SVP, Strategic Planning/Off Premise for Hooters of America.

“Hooters is very well known for our great wings, but awareness is lower for other menu segments such as tenders, burgers and seafood.”

“Incorporating Chase into this virtual concept will help us create greater awareness, attract a new audience and grow our business with racing aficionados who can share in food and fandom.”

“As the most popular driver in racing today, Chase has a fantastic connection with our restaurant clientele no matter where they are ordering our famous foods, so it’s a natural we’d create a line extension together,” comments Hooters CMO Bruce Skala.

“We’re launching the virtual concept out of 196 of our restaurants, so check your apps to see if Chase Elliott’s Chicken Tenders delivery is now available in your hometown.”