FatFace taps True Fit digital shopping size and fit personalisation tech
FatFace is partnering with True Fit to deliver size and fit guidance to digital shoppers.
This was implemented on to the company’s site by Astound Commerce, FatFace’s strategic integration partner, as part of its digital transformation journey.
The partnership will leverage True Fit’s Fashion Genome, which brings together data from 80 million active members and 17,000+ brands, to unlock insights and serve fit personalisation to shoppers.
Internationally, the tech is also helping the fashion brand scale in its global growth markets, including the US, by helping shoppers in those locales who are less familiar with the brand’s heritage and fit find the right garment based on their individual size and fit preferences.
FatFace will also leverage True Fit’s solution to unlock insights, data and analytics to improve fit consistency across its range and learn more about its loyal shoppers’ preferences to provide greater personalisation over time.
Liam Price, Head of Digital at FatFace, says: “Adopting True Fit is about winning on two fronts – by improving conversion, revisit rates and average order value on the one side, and preventing returns on the other.”
“It will help us continue to deliver on our promise to our customers, which is to help them find the products they are looking for, but also help them hold onto these items and keep them, because they are the perfect fit.”
Sarah Curran, MD EMEA at True Fit, comments: “FatFace is a brand that recognises two essentials about online retail today. First, that consumers need assistance evaluating and understanding the fit of a brand when shopping digitally.”
“Secondly, consumers have so many choices as they shop digitally. Fit technology engenders long-term loyalty for shoppers who can now have a great first experience with a new brand or category.”
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