Twitter boss Elon Musk must tap shoppable videos following $44bn takeover
New Twitter owner Elon Musk should introduce onto the social media platform shoppable videos loaded with products from brands.
That’s the view of Brittain Ladd, a supply chain consultant and former Amazon executive.
In a LinkedIn post, he said: “Twitter users should be able to see/buy. They see a product in a video they want and they buy it.”
“Musk should set a goal of generating $250 million to $500 million in sales from every shoppable video he releases on Twitter. In turn, Twitter should collect 10% of the revenue generated from each video. If Musk can pull this off, he will significantly increase Twitter's revenue.”
Ladd was responding to an article in which Musk said he had no choice to cut Twitter staff as the company is losing $4 million a day.
He is slashing the workforce by up to 50% following his $44 billion takeover, with some staff being cut off from their laptops and systems before receiving an email about their role.
Ladd said: “Musk is correct. Jack Dorsey stated he grew Twitter too fast and he apologised for the layoffs.”
“Musk had to announce. CEOs with a backbone are capable of making the tough decisions to put a company on the path to profitability which often includes firing hundreds if not thousands of employees.”
He concluded: “Weak CEOs take pictures of themselves crying and post it on LinkedIn along with a confession of how "vulnerable' they feel after firing two employees.”
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