Emperia powered Dr. Barbara Sturm virtual skincare shopping experience launches

Dr. Barbara Sturm, aesthetics skin doctor and founder and CEO at Molecular Cosmetics, has come up with a virtual and interactive way to browse and shop her skincare collection, created by Emperia.

The metaverse store serves as an extension of the bricks and mortar Dr. Barbara Sturm Spa & Boutique.

It is broken down into four rooms: main hall, super anti-aging lab, a microbiotic room and an anti-inflammatory room which offers direct access to a tropical beach.

Customers will be able to purchase Dr. Sturm products directly from the metaverse store while experiencing and learning about new innovations and discovering exclusive content.

“My goal is for everybody to have the complete Sturm experience, no matter where they are,” says Dr. Barbara Sturm.

“While our bricks and mortar Spa & Boutiques will always serve as permanent places of skincare discovery, treatments and education, this beautiful virtual space with Emperia offers a new and exciting way in which clients can interact with us.”

"Dr. Sturm has always taken a groundbreaking approach when it comes to the digital world,” says Olga Dogadkina, CEO at Emperia.

“Dr. Sturm’s work with Emperia and the new virtual store is a direct reflection of this mindset, adding a new dimension of interactivity to the online shopping experience, one that perfectly aligns with her unique brand approach."

Lacoste

Emperia recently announced the launch of Lacoste’s first ever virtual store ahead of the holiday season.

Upon entering the experience, customers are taken through a crocodile’s mouth, where they find themselves in a showroom featuring five seasonal products, all shoppable viewed in 360°.

As users continue their journey into the second room, Emperia has developed a gamification feature that enables them to interact with more products in the Christmas range.

A third and final token gated room is nestled at the end of the store, exclusive to VIP customers in UNDW3 (Lacoste’s Web3 community) that are in possession of a Lacoste NFT.

Throughout December, ‘loot’ boxes will be dropped within this room for UNDW3 customers to collect, and five users will be selected at random daily, to win a prize.

Created in partnership, using Arianee’s token gated technology to bring this room to life, customers will be encouraged to keep coming back for new surprises.