E-commerce startup Trendio looks to ‘reinvent shopping entertainment for a new generation’

Former Vice President of US Prime Video Alex Perez-Tenessa and entrepreneur David Olmos have launched Trendio, a video shopping app that lets users view personalised shoppable content.

The startup has also brought in former Amazon Live employee Julie Novak and former Glossier executive Leah Grubb to shape the platform.

With seed round investment from venture capital firm Madrona, an early backer of Amazon, the Trendio team compiled an advisory board including former Member of the Board of QVC Michael Zeisser, founder of Amazon Live Munira Rahemtulla, and former CEO of Zulily Jeff Yurcisin.

According to a press release: “Trendio is grounded in the belief that the modern consumer wants more out of the beauty discovery experience and that AI enhanced video is the best avenue to meet that need.”

“In addition to iOS and Android, the Trendio app can be downloaded on Roku, making it the only startup to seamlessly merge content and commerce on connected TV.”

"We're reinventing shopping entertainment for a new generation," says Perez-Tenessa.

"We launched Trendio because traditional e-commerce wasn't working for customers who wanted to discover new beauty brands and products in a way that felt personal and that they could trust.”

“Our technology roadmap not only enhances the shopping journey, it reinvents how people experience video altogether - we are creating the first ever personalised video experience."

"We want Trendio first and foremost to be entertaining. We work with creators who make our customers feel like they are receiving beauty advice from a knowledgeable and fun friend or big sister," says Novak.

"We appreciate the responsibility of recommending products and brands in our videos, and we put great care into the quality of our selection to ensure we only feature brands and products we genuinely love and believe in."