Bynder and THG Ingenuity announce personalised digital experiences partnership

THG Ingenuity’s end-to-end e-commerce offering will now include Bynder’s digital asset management platform.

The pair say that the partnership will support THG Ingenuity clients in delivering personalised digital experiences at scale across all stages of a multi-channel buyer journey.

Brands can now access Bynder’s DAM platform through THG Ingenuity’s DTC and digital services, assisting them to centralise and manage digital assets in one place.

Vivek Ganotra, CEO at THG Ingenuity, says: “We’re delighted to partner with Bynder and utilise its expertise in digital asset management.”

:It will allow our customers to create a hub of assets, with their content in one place, easily accessible, helping to reduce inefficiencies and provide the opportunity for early engagement with our content creation teams.”

“This partnership provides THG Ingenuity clients with access to Bynder’s highly intuitive and scalable enterprise DAM platform” says James Bodha, Chief Operating Officer at Bynder.

“This is great news for brands looking to get to market faster with a more consistent and compelling content experience.”