THG Ingenuity and Yoti agree digital age verification solutions partnership

Digital identity company, Yoti, has announced a partnership with THG Ingenuity, THG’s proprietary technology platform which powers both its own brands – such as Myprotein and LOOKFANTASTIC – and third-party clients like Nestlé, Elemis and Homebase.

This will see Yoti provide age verification solutions on the platform.

Its offerings include facial age estimation technology, a digital identity app and ID document verification.

THG Ingenuity clients can choose which solution complements their business, and ensure they meet regulatory and local market requirements for selling age restricted goods and services.

Yoti’s solutions integrate into different touchpoints on a company’s e-commerce customer journey, for instance during the checkout process or during account creation.

Vivek Ganotra, THG Ingenuity CEO, says: “We are proud to be partnering with age verification specialists, Yoti, to provide digital verification solutions to our clients.”

“It further extends THG Ingenuity's capabilities as a unique, end-to-end eCommerce platform, which has proven to be a huge competitive advantage, helping our brand partners scale, expand and grow their DTC offerings."

Robin Tombs, Yoti CEO, says: “We’re delighted to be part of the THG Ingenuity platform, allowing their clients to access our robust and effective age verification solutions. There’s no one size fits all approach when it comes to age verification.”

“So, we have a suite of solutions which are all flexible, fast, scalable and secure. Companies can strengthen age checks and be compliant without compromising the customer experience.”