Charlotte Tilbury taps Obsess custom avatar tech for holiday shopping experience
Obsess has launched Branded Avatars, technology enabling brands to customise the look and feel and character style of shopper avatars to create branded metaverse experiences on their e-commerce sites.
This then lets shoppers personalise all aspects of their branded avatar, including skin tone, facial features, body shape, clothing and makeup.
Charlotte Tilbury is the first brand to partner with Obsess to offer the new functionality, introducing it as part of its Charlotte’s Beauty Realm holiday wonderland.
“Innovative brands have been looking to incorporate more personalisation, gamification and social interactivity into their virtual store experiences to make shopping in these environments more engaging, social and fun—essentially more like shopping in real life,” says Neha Singh, Founder and CEO, Obsess.
“We’re thrilled to launch this industry-first innovation and to push avatar technology forward for all consumers outside of gaming environments.”
“Our platform now enables brands to create their own custom metaverse on their site, where both the environment and avatar style match the brand’s look and feel, to give consumers an unforgettable shopping experience.”
“We’re thrilled to continue our partnership with Obsess and to launch an exciting new avatar functionality within Charlotte’s Beauty Realm that allows customers to experience our holiday campaign in another dimension,” says Corinne Suchy, Chief Growth and Technology Officer, Charlotte Tilbury.
“We have broken new ground with Obsess as we use advanced technology capabilities to create personalisation options that offer a phenomenal level of detail that one would expect from a brand led by a visionary like Charlotte Tilbury.”
2022 RTIH Innovation Awards
Obsess is among the nominees in the Technology Vendor of the Year category at the 2022 RTIH Innovation Awards.
Mason, Scanbot, and ShipStation are also in the running.
RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who have entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“I’m now looking forward to deciding the winners with our judging panel and announcing them at our central London event in December.”
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