EyeBuyDirect teams with Afterpay for buy now pay later move
EyeBuyDirect, an online retailer for prescription eyewear, and Afterpay have announced a buy now pay later partnership.
The former’s customers using Afterpay will be able to make purchases and pay for them in four interest free instalments, due every two weeks.
“Eyewear can be expensive, and while EyeBuyDirect is known for affordability, we understand it is still an extra expense,” says Jim Merk, Brand Director at EyeBuyDirect.
“Partnering with Afterpay was a natural way for us to make it possible for anyone to purchase our eyewear. Cost should not be a prohibiting factor in anyone’s decision when it comes to their glasses.”
“Consumers turn to Afterpay as a flexible way to pay for eyewear which is an essential everyday item,” comments Zahir Khoja, Afterpay’s General Manager of North America.
“We’re excited to partner with EyeBuyDirect to provide their loyal customer base with an affordable and simple way to access an expansive collection of eyewear.”
Square
Last year, Square, the payments venture founded by Twitter’s Jack Dorsey, acquired Afterpay in an all-stock deal worth about $29 billion.
“Square and Afterpay have a shared purpose. We built our business to make the financial system more fair, accessible, and inclusive, and Afterpay has built a trusted brand aligned with those principles,” said Dorsey.
“Together, we can better connect our Cash App and Seller ecosystems to deliver even more compelling products and services for merchants and consumers, putting the power back in their hands.”
