Marks and Spencer expands Sparks loyalty programme into M&S Café

M&S is rolling out its Sparks coffee rewards programme across the UK following a trial in Scotland and Wales.

Available exclusively through Sparks on the retailer’s app, customers are rewarded for purchasing hot drinks at the M&S Café – with every seventh drink free. 

We sell over 36m hot drinks every year - and picking up your favourite barista-made hot drink at M&S has just got even better. Buy 6 coffees and get the 7th completely free, available exclusively through Sparks on the M&S app.

— M&S News (@MandSnews) February 28, 2022

Jenny McPartlin, Store Manager at M&S Glasgow Argyle Street, says: “Sparks Coffee rewards launched at our store at the start of January and our customers have taken to it really well.”

“They appreciate being rewarded with a nice little bonus every six drinks – which is perfect for our regular customers who visit us every day for their morning coffee fix.”

Danielle Papagapiou, Head of Loyalty at M&S, comments: “Sparks is our way of saying thank you to our customers for shopping with M&S across every part of our offer, and now for the first time that includes the millions of customers who visit our 339 cafés every year.”

“Hosted in the Sparks hub on the M&S app alongside every other reward and offer you receive for shopping with M&S, collecting the stamps is quick, simple and digital first so that it can easily become part of our customers’ routines.”