3DLOOK bridges physical and digital shopping gap with YourFit 2.0 platform

3DLOOK has announced the launch of YourFit 2.0, an omnichannel fashion personalisation and engagement platform.

The out of the box solution is designed to help fashion brands and retailers fight massive increases in return rates.

It offers the combination of a photorealistic virtual try-on experience with instant feedback on what size would fit best, powered by technology that captures and processes customers’ body data.

YourFit 2.0 also introduces a new personalised recommendation engine that lets people virtually try on AI picked items based on the shopper’s body shape and measurements, fit preference, inventory and best sellers.

A social sharing feature, meanwhile, encourages shoppers to share their try-on with a single tap.

“We have spent the last year listening to feedback from brands, retailers, and thousands of consumers to re-envision what a virtual fit experience should look like to meet the demands of modern digital consumers,” says Vadim Rogovskiy, CEO at 3DLOOK, a member of the RTIH Innovation Awards hall of fame.

“Everyone is frustrated with fit, both from the brand perspective and also from the consumer. Returns are simply a huge hassle and shoppers want a better way to see and find the clothes that fit them best.”

“The new YourFit 2.0 assists disruptive brands in overcoming this challenge, providing them with the digital means to support consumers on their shopping journey no matter where they are, while encouraging greater sustainability and inclusivity.”

The integration is currently available for Shopify and Shopify Plus, with more e-commerce platforms in the works. For all platforms, YourFit 2.0 comes with API and SDK packages optimised for both web and native IOS and Android.

“In our collective 40 years in the fashion industry, we have experienced firsthand the challenge of matching customers with their right size,” say Wes McCaw and Noah Treshnell, Co-Founders of Date of Birth, one of the first companies to roll out YourFit 2.0.

“With sustainability and inclusivity at the core of Date of Birth, a digital marketplace where customers discover and shop sustainable, inclusive and local apparel brands, it’s essential that everyone can easily find their right size and fit.”

“Our partnership with 3DLOOK helps our customers find their fit in seconds, and provides an experience that reduces returns and the steep environmental cost that comes with it.”

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