Orbit Baby taps Emplifi live commerce technology

Emplifi reports that online retailer Orbit Baby has selected its ShopStream by Go Instore solution.

Customers will now be able to connect to product experts for live demos and consultations. 

“As an e-commerce only business, we are always seeking to improve the online experience for our customers,” says Mike Krantz, Director of Marketing and eCommerce at Orbit Baby. 

“Our customers, whether they are just starting their parenting journey or looking to upgrade their current travel systems, are relying on us to provide best-in-class products that will keep their children safe and are easy to use.”

“Partnering with Emplifi through Go Instore allows us to better showcase the features and benefits of our products and engage with customers to create long-lasting relationships.” 

Orbit Baby will utilise several Emplifi live commerce tools, including both its one-to-one video chat and ShopStream livestreaming service, working in tandem with its social shopping features.

The company will also be operating a dark store in Ventura, California, using video technology for product showcases.

“Partnering with Orbit Baby presents an exciting opportunity for us to leverage our technology in new ways and in a unique segment of the market,” says Andre Hordagoda, co-GM, Social Commerce, Emplifi.

“Parents demand the highest quality products for their children, and with Emplifi, Orbit Baby will give their customers better insight into the depth and breadth of their products.”

“By leveraging our livestream technology and their dark store concept, they’ll be able to reach a multitude of customers and offer them more personalised shopping experience.” 

Live commerceStaff WriterOrbit Baby, Emplifi, Emplifi ShopStream by Go Instore, Go Instore, Omnichannel retail, Online retail, Live commerce, Livestreaming, Dark storesComment