Lindex selects Aptos PLM for faster and sustainable product development

Lindex has selected the Aptos Product Lifecycle Management (PLM) solution.

The fashion company says that this will enable it to streamline and automate critical processes involved in the creation and management of its collections, resulting in faster time to market, increased emphasis on quality and sustainability and better collaboration within the organisation and with suppliers.

Based in Gothenburg, Sweden, Lindex operates 440 stores in 18 markets and has online sales worldwide through third-party partnerships.

As demand for its collections has grown, both in its own channels and in partnership with global fashion platforms, Lindex recognised the need to centralise product information and allow its design, product management, planning and buying teams to access a single source of truth for all data throughout the product lifecycle.

“We were looking for a PLM solution that offered a modern and scalable technology platform, advanced functionality specific to the fashion vertical, and robust support and tracking for sustainability initiatives,” says Elisabeth Hedberg, Director of Design, Purchase & Production at Lindex.

“We found that — and more — with Aptos PLM. We were impressed with the fashion know-how of the Aptos team as well as the system’s ability to facilitate improved collaboration across our end-to-end product development processes.”

“We have production offices in Europe and Asia. Our employees at these offices need to work closely with our design and buying departments as well as our suppliers to ensure the styles we produce meet our high standards for quality, fit and sustainability.”

“Once it’s fully deployed, we expect Aptos PLM to be utilised by internal and external stakeholders, resulting in vast gains in productivity, collaboration and visibility for all parties involved.”

The solution will also support Lindex’s sustainability programmes. With the tool, it can assess the environmental impact of its designs and suppliers in real time and better meet consumers’ demands for environmental impact transparency and accountability.

“Lindex captures the hearts and minds of women everywhere by offering affordable, eco-friendly fashion,” says Richard Willis, Regional Vice President, EMEA and APAC, at Aptos.

“With Aptos PLM, Lindex can optimise every aspect of its product development processes and better manage the vast complexities of its global enterprise.”

“We are proud to provide Lindex with a powerful digital foundation that can empower its business to get higher quality products to customers faster and more profitably, while respecting the planet.”

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