L’Oréal Australia & New Zealand opts for Productsup as its product-to-consumer platform
L’Oréal Australia & New Zealand (ANZ) has selected the Productsup P2C platform to deliver rich, relevant, and accurate product information to consumers.
“L’Oréal has always been an outlier for technology innovation in the beauty industry, pushing established boundaries,” says Vincent Peters, Chief Executive Officer at Productsup.
“From developing its own artificial intelligence system that analyses consumer behaviour online to launching experiences in the metaverse, the brand has a reputation for identifying trends before they go viral.”
“We’re excited to help L’Oréal ANZ deliver on its promise to celebrate beauty while maintaining quality, authenticity, and efficiency in its product information at every consumer touchpoint.”
With 31 makeup, hair, fragrance, skincare, and sun protection brands within its portfolio, L’Oréal ANZ has a huge volume of diverse product information that it needs to continuously clean, enrich, and distribute across various marketing and selling channels.
“We needed an enterprise grade platform that could handle complex data, integrate with our existing tech stack, and provide a comprehensive view of our product data ecosystem – all while having a user-friendly interface,” says Cristina Borsaru, Head of Search at L’Oréal ANZ.
“Productsup’s product-to-consumer platform delivers on all of these requirements, equipping our team with the leading-edge technology needed to reach consumers in the fastest and most cost-effective way.”
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