BigCommerce taps retail technology and e-commerce veteran Mark Adams for EMEA growth

Mark Adams is joining BigCommerce as Senior Vice President and General Manager for EMEA.

Adams previously led the entry into the e-commerce platform specialist’s European market from 2018 to 2020.

He joins the firm following two and a half years as CEO at Attraqt, where he led the publicly listed company through the global pandemic and completed multiple acquisitions, ultimately leading to the company’s December 2022 acquisition by K1 Investment Management.

He brings nearly two decades of experience at the senior executive level within the e-commerce industry and over 20 years of experience in software and services in the digital space.

Earlier in his career, he co-founded and led the digital transformation agency eComp Consulting as well as SAP hybris systems integrator Portaltech Reply.

“We are thrilled to have Mark back at the helm of BigCommerce EMEA after his recent success leading Attraqt,” says Marc Ostryniec, Chief Sales Officer at BigCommerce.

“His impressive business acumen and outside-in thinking will be a tremendous asset to BigCommerce. Mark was the original pioneer in building and growing the region and now he gets to take EMEA to the next level of growth with a great team, reputation and ability to deliver as we move upmarket to lead a new era of enterprise e-commerce.”

“Our EMEA growth over the past four years has proven BigCommerce as a leading provider of enterprise-grade ecommerce functionality and world-class integrations for merchants who now more than ever, require open, composable technology and solutions to compete and grow,” says Adams.

“We have a huge opportunity across the region to expand the footprint of customers and agency partners, and I look forward to using my deep experience to bring profitable growth to the region and BigCommerce.”

Adams succeeds Jim Herbert, who recently assumed the role of CEO at Patchworks, a BigCommerce technology partner.

“I’d like to express my sincere thanks and deep appreciation to Jim,” Ostryniec comments.

“He oversaw a tumultuous three-year period largely dominated by the global pandemic and a range of challenges, and Jim rose to the occasion to lead a tremendous period of growth in the region.”