Crypto rewards health and fitness app Sweatcoin boosts personalisation push with MoEngage
Sweatcoin has partnered with MoEngage to enhance customer engagement.
Sweatcoin counts users’ daily steps and rewards them with ‘sweatcoins’, its in-app currency, which can be built up to spend on products (in the same way consumers can collect and redeem air miles), donate to charity or exchange for cryptocurrency tender.
With over 120 million customers globally, it was the most downloaded health and fitness app of 2022. In September 2022,
its parent company, Sweat Economy, launched into Web3 with a new crypto token, ‘SWEAT’, which operates as a digital currency in Sweat Wallet available in the Sweatcoin app.
Looking to expand its offer to new international markets, including South America, India, Asia and Africa, Sweatcoin wanted to double down on its lifecycle marketing processes.
Previously, email and push notifications were being manually configured in its legacy system, which not only proved a time intensive exercise involving multiple members of the development, design and marketing teams but was delivering underwhelming results.
Sweatcoin chose to partner with MoEngage, and will leverage the solution’s customer engagement platform that uses artificial intelligence to unlock insight into consumers’ behaviours.
Using the firm’s ‘no-code’ solution, it will be able to scale and automate customer interaction quickly and seamlessly, whilst its reporting dashboard and detailed analytics will help Sweatcoin improve segmentation to drive more engaging, personalised customer journeys within the app.
Anton Derlyatka, CEO at Sweatcoin, comments: “Deciding to partner with MoEngage was a no-brainer for us. We have ambitious growth plans so we needed a partner who could support us as we set about our mission to bring the Movement Economy into the mainstream, while putting our customers front and centre of our offer.”
“With MoEngage, it is simpler and faster for us to understand and get to know our customers, allowing us to better mirror how they wish to be engaged, which has provided us with a lot of value in a short space of time.”
Jason Smith, VP EMEA at MoEngage, says: “Sweatcoin is a bold new concept that is revolutionising the way consumers think about fitness, creating a global economy of wealth through health.”
“As it eyes international expansion and the launches of new Web3 and NFT functionalities, being able to engage with its growing cohorts of customers in a timely, personalised and highly relevant way, driven through customer insight, will be key to driving those ambitions forward.”
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