Fast fashion pureplay Asos launches non-full price partnership with Secret Sales
Secret Sales and Asos have announced a new non-full price partnership, where visitors to the former’s platform will be able to shop from an initial selection of up to 1,000 products from the latter’s owned brands.
This will include Asos Design, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge.
It launches initially in the UK, with all of the selected discounted items no longer being available on Asos as products will be housed on Secret Sales.
Purchases will be fulfilled by Asos using its existing fulfilment infrastructure and capability, including packaging and shipping.
Jag Weatherley, Corporate Transformation Director at Asos, says: :“We’re pleased to be offering Secret Sales customers access to our products for the first time.”
“It’s been a huge effort from everyone involved to get this partnership up and running in a short space of time. We’re looking forward to seeing how we can develop our relationships with Secret Sales.”
Matt Purt, Co-Founder and Chief Commercial Officer at Secret Sales, comments: “Our focus is in helping brands and retailers deliver a long-term sustainable and profitable solution to clear non-full-price inventory, without having to compromise on margin or erode brand equity.”
“We’re incredibly excited to be welcoming Asos to our Secret Sales seller community and supporting their long-term strategy for managing off-price inventory.”
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