Kurt Geiger tackles excess stock problem by launching on Secret Sales platform
Secret Sales, a non full price marketplace for fashion, sportswear and beauty brands, has announced a partnership with Kurt Geiger.
The partnership follows an eight week, API integration to the Secret Sales platform where Kurt Geiger offered brands from across its portfolio, including KG London, Kurt Geiger and Carvela.
Working with Secret Sales, the company will also be expanding its non-full-price offering into overseas markets as the business tees up for an international launch in early 2023, with the partnership renewing annually.
The pair have also teamed up on a digital marketing strategy. This includes alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.
Gareth Rees-John, Chief Digital Officer, Kurt Geiger, comments: “Tackling excess stock presents a huge challenge for brands that care about their market positioning. However, by launching on Secret Sales we can turn non-full-price inventory into a profit centre.”
“Even better, the Secret Sales marketplace helps us attract new customers, who become invested in the brand and open to our full price ranges. We look forward to working with the Secret Sales team and expanding internationally with them to further the growth of our brand.”
Matt Purt, Co-Owner and CCO at Secret Sales, says: “We’re delighted to welcome Kurt Geiger to our community. Amidst the ongoing cost-of-living crisis, we must continue to deliver products that customers want at a price they like.”
“What’s more, with the business looking set to achieve growth of over 100% this financial year, this alliance with Kurt Geiger will further strengthen our strategy to be the go to destination for non full price fashion.”
2022 RTIH Innovation Awards
Secret Sales has been shortlisted in the Most Innovative Pureplay category at the 2022 RTIH Innovation Awards.
boohoo, Farfetch, PrettyLittleThing, and Vinted are also in the running for the award.
The winner will be revealed at an exclusive event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who have entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“I’m now looking forward to deciding the winners with our judging panel and announcing them at our central London event in December.”
