MAXIMA GRUPĖ expands its footprint with RELEX Solutions to include T-Market stores in Bulgaria

MAXIMA GRUPĖ is expanding its collaboration with RELEX Solutions.

Since 2012, RELEX has provided MAXIMA with space and merchandising solutions for its 500+ stores throughout the Baltics. The new project will include its 120 grocery T-Market stores in Bulgaria.

The retailer says that the solution will drive sales, its operational efficiency, inventory reduction, and availability while providing mobile system access that will improve collaboration between stores and central planning teams.

“We are thrilled to expand our footprint with RELEX Solutions to include T-Market in Bulgaria and its 120 stores. Since 2012, RELEX has been instrumental in optimiaing our merchandising and space planning efforts across the Baltics,” says Irmantas Braziunas, CTO at Franmax, IT services provider within MAXIMA GRUPĖ. “

“With this expansion, we aim to drive even greater sales, operational efficiency, and inventory reduction while ensuring product availability.”

“The addition of in-store execution communications and planograms delivered to mobile devices will foster improved collaboration between our stores and central planning teams. Through the space optimisation capabilities from RELEX, we look forward to providing our customers in Bulgaria with an enhanced in-store experience.” 

“We greatly appreciate that MAXIMA GRUPĖ continue to place their trust in us and are excited to expand the collaboration to Bulgaria,” says Jason Berry, Vice President Sales, Europe at RELEX Solutions.

“This expansion underscores our commitment to supporting MAXIMA’s growth and strategic vision. We look forward to continuing our successful relationship with MAXIMA GRUPĖ, helping them achieve their objectives while delivering an enhanced in-store experience to their customers.”