Pets at Home warns customers about fraudulent websites and online adverts aiming to grab payment details

Pets at Home, a UK retailer that operates 453 stores across the UK, as well as an online operation, has urged customers to stay safe when shopping with it, amid a rise in fraudulent websites and online adverts attempting to trick people into handing over their payment details.

In an email, it said: “We’re reaching out with an important message to help protect you and your personal information. We’ve been made aware of some fraudulent websites and online adverts that are impersonating Pets at Home, in an attempt to trick customers into providing payment details.”

These fake sites closely mimic its official website and are being widely promoted through social media adverts, making them appear legitimate.

Shoppers should look out for slight misspellings in the web address (e.g., “Petathome.eu” instead of “Petsathome.com”), unfamiliar designs or layouts, unusually low prices or offers that seem too good to be true, competitions requesting them to pay a shipping fee, adverts on social media that redirect them to suspicious websites, and requests for unusual payment methods.

Pets at Home’s email concluded: “Only shop through our official website. Use our official Pets at Home app, available on the Apple App Store and Google Play. Search 'Pets at Home' and look for our logo. Be wary of unusually low prices or offers that seem too good to be true. Be cautious when clicking on social media adverts - always double check the URL. Do not enter payment details on any site unless you are certain it is legitimate. If you’re ever unsure, contact our customer service team directly via our website.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.