AI chat platforms specialist ON and The Armani Group expand customer engagement partnership

ON has announced a strategic partnership with the Armani Group.

Following a launch with A|X Armani Exchange in March, the expanded tie up now includes A|X Armani Exchange, Armani Exchange - Canada, Armani Exchange - UK, Emporio Armani and EA7 Emporio Armani.

In the first six months after implementing the ON platform, A|X Armani Exchange reported that 92% of inbound inquiries were immediately addressed through automated AI chat, accelerating the speed to resolution through shopping journeys.

Additionally, engagement with ON resulted in up to a five times increase in the likelihood of shoppers making purchases.

“With this partnership with the Armani Group, we continue to be at the forefront of transforming the way AI chat is used in luxury retail. This collaboration underscores ON's commitment to providing innovative, AI driven solutions that not only meet but exceed the evolving expectations of industry leaders,” says Richard Cheng, President at ON.

“Together with the Armani Group, we are redefining customer engagement, and setting new benchmarks for seamless, AI enabled shopping experiences."

The Armani Group has also become part of the company's "Bounded Expertise" GenAI Beta programme.

Funding round

ON - formerly GameOn Technology - recently announced a $25 million funding round, bringing the total amount raised to $80 million.

Notable participants in the round included Equiam; B3 Capital; Commonwealth Financial Network; and Mirae Asset Venture Investment, which previously co-led the company's Series B.

"ON has been a trailblazer in innovation, turning conversational AI into a potent revenue-generating asset. As we embrace our new identity, we are thrilled to embark on a journey that will significantly amplify our influence within the generative AI space," said Alex Beckman, CEO and Co-founder at ON.

"Companies have poured substantial resources into AI research and development, often without a clear path to effective implementation and monetisation. With the ON platform, businesses spanning diverse industries can now confidently establish deeper and more impactful connections with their consumers."

"We are excited to continue to invest in and partner with ON as its rebranding marks an exciting new chapter for the company, positioning it at the forefront of generative AI solutions for brands across various industries," said Justin Kim, Executive Director at Mirae Asset Venture Investment.

"With a fresh vision and a proven track record, ON is poised to redefine how brands harness the power of AI."