LoyaltyLion gears up to host Loyalty Connect 2023 virtual conference in March
LoyaltyLion has announced that this year’s edition of its e-commerce conference, Loyalty Connect 2023, will take place on Wednesday 15th March, kicking off at 4.00pm (GMT).
The virtual event will focus on the tactics needed to master customer retention strategies with confidence and clarity.
It will bring together e-commerce and loyalty experts via keynote speeches, interactive troubleshooting sessions, and roundtable discussions, to share tips, insights and trends for breaking out of seasonal business cycles and moving towards sustainable long-term growth.
The keynote will be delivered by leading loyalty expert Adam Posner, and will provide actionable insights around loyalty programmes; with advice for retailers who already have one in place and are looking to improve its value to the business and members, as well as those who are thinking about launching one but are not sure if it's worth the investment.
Posner comments: "I’ve been researching customer loyalty and loyalty programmes for 10 years now and the most important insight I have discovered is loyalty is not a programme.”
“Loyalty to a brand is the intersection of three outcomes; behaviour (a transactional interaction with the brand ‘I spend more, more often over the longer term’); belief (an emotional connection to the brand - ‘I love, trust and recommend the brand’); and belonging (a deeper connection to the brand - ‘I identify with a brand’s purpose and feel a sense of belonging to its community’). Achieving all three outcomes is the goal.”
He adds: “What I’ve also realised is the confusion between loyalty as defined and a loyalty programme.”
“Yes, a loyalty programme can play a critical role in driving those long-term loyalty outcomes and brands have an incredible opportunity to build loyalty programmes that connect with their customers to drive financial outcomes, build emotional connections and grow their community’s sense of belonging.”
“And in an economic downturn, these connections couldn’t be more important for keeping brands buoyant.”
“I look forward to sharing insights with brands at Loyalty Connect on how to gain clarity on goals for a loyalty programme, lifting the lid on the revenue opportunities and costs to consider and the currencies customers care about.”
Charlie Casey, CEO at LoyaltyLion, says: “The e-commerce landscape is undoubtedly uncertain at the moment, but that doesn’t mean loyalty and retention plans have to be. In testing economic times, the most effective way to drive long-term, sustainable growth is by focussing on customer loyalty.”
“A well planned and meticulously executed retention strategy that both nurtures existing customers as well as enticing new ones is vital.”
“We’re delighted to be able to bring together a host of leading e-commerce experts, who, like us, share a passion for putting loyalty plans at the heart of a business - the key ingredient for getting ahead in 2023 and beyond.”
Loyalty Connect 2022 will also include:
Two further expert talks:
Recession proofing with retention: mastering loyalty to weather the economic downturn, LoyaltyLion) - looking at how an effective customer retention strategy is essential for any brand that wants to be successful in 2023
How to build a loyal customer base through lifecycle marketing (Klaviyo) - with tips on how to acquire new customers and win back disengaged customers by leveraging omnichannel marketing that engages at every stage of their customer journey
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