Amazon joins India’s Open Network for Digital Commerce with logistics and SmartCommerce offerings
Amazon is to integrate its logistics network (from pickup to delivery) and SmartCommerce services with Open Network for Digital Commerce (ONDC), a private non-profit company established by the Department for Promotion of Industry and Internal Trade of Government of India.
SmartCommerce is an AWS powered suite of SaaS products that enables MSMEs in India to build and scale their business across digital mediums and will have enablers for onboarding to the ONDC network.
This will be Amazon’s initial collaboration with ONDC, with the two set to explore other potential opportunities for stronger integration.
Manish Tiwary, Country Manager, India Consumer Business, Amazon India, says: “Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small businesses, and providing convenience and choice to customers across the country.”
“We are excited about the opportunities to mobilise Amazon’s industry leading infrastructure and technology, including logistics, and small business digitisation tools, to help the ONDC accelerate its objectives. We remain committed to be being a catalyst for India’s digitisation efforts throughout the economy.”
“We are happy that Amazon has a definite roadmap to being a part of the ONDC network and is taking its first step in coming in as the logistics partner in the ONDC network which is a globally pioneering idea established with a view to democratise digital commerce in India, and we also hope that the buyer and seller platforms are onboarded as early as possible,” says T Koshy, MD and CEO at ONDC.
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