Luxury brand RTFKT and Ledger announce capsule collection and educational partnership at NFT Paris
RTFKT, a specialist in avatars, sneakers and collectibles for the metaverse, has announced the release of three bespoke RTFKT designed Ledger products and new content to educate people on Web3 and crypto security best practices.
The offerings made their official debut on stage at NFT Paris.
RTFKT founder Benoit Pagotto says: “We’re super proud to continue our collaboration with Ledger and to push it to the next level with these products, allowing everyone to get into digital collectibles safely and in RTFKT style.”
Starting off their partnership with a physical release, Ledger and RTFKT will bring collectors an all white custom edition of the Ledger Nano S Plus and I’m Nano X, available for purchase as an NFT and redeemable for the physical item.
Following the initial limited drop, people should keep an eye on [ Ledger ] Market for future collaborations each of which come with RTFKT Quests in an effort to bring education to the masses, demonstrating both the physical and digital aspects of the partnership and emphasising the part hardware plays in security.
Metaverse research
Gen Z’s are increasingly adopting the metaverse when it comes to shopping, with 42% already interacting with brands through this channel, according to Retail Technology Show research.
While on average UK shoppers had made just over eight purchases in the last year on Roblox, Gen Z now makes almost 17 purchases each year, surpassing the number of purchases this demographic makes on Facebook (currently 15 per annum).
Matt Bradley, Event Director at Retail Technology Show, comments: “Social media’s star has been rising for some time as both a viable and lucrative commerce platform for retailers.”
“However, as this sales channel matures and adoption amongst shoppers continues to grow, we’re now seeing a shake-up the status quo.”
“With new platforms and new evolutions of social commerce itself, such as the metaverse, becoming more mainstream, shoppers are migrating towards these new formats, with TikTok now leading the way as the most shopped social network.”
Continue reading…