Spreetail raises $208 million in funding and looks to invest in retail technology stack
Spreetail, a specialist in e-commerce logistics and channel management, has closed a funding round bringing in $208 million.
The round was supported by McCarthy Capital, internal management, and other investors. The cash will be used to help the company enhance technology efficiencies and support brand partner growth.
Founded in 2006, Spreetail operates seven fulfilment centres across the US and expanded internationally in 2018.
It serves over 500 brands, enabling them to accelerate their e-commerce sales across marketplaces such as Amazon, Target.com, Wayfair, Walmart.com, and eBay.
The investment comes on the heels of the firm announcing in September 2022 its acquisition of Buy Box Experts, a performance marketing agency focused on Amazon.
“Many brands, aggregators, and agencies are heavily leveraged moving into 2023,” says Spreetail Global CEO, Brett Thome.
“We have read the writing on the wall around post-pandemic shifts in consumer behaviour combined with inflationary concerns and have repositioned us to increase our investment into our brand partnerships, our technology, and our organisation this year.”
“We understand the future of Spreetail needs to be focused on mutual growth with our brand partners while investing in our tech stack. Every penny is being injected back into the business to do this which will add stability to the future growth of Spreetail for years to come.”
“Spreetail’s accelerator capabilities simplify a brand's ability to diversify retail investment, increase access to new shoppers, and scale product offering faster than ever before,” says Owen Carr, Spreetail North American CEO.
“We are focusing our efforts to strengthen brand relationships and invest in our channel partnerships. To do this we are bringing in the right brands, expanding channel partnerships to reach more customers, and advancing our capabilities.”
“Today it takes resilience to adapt to the ever changing world of e-commerce and that is a must for any successful company.”
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