John Lewis Partnership seeks data driven Head of Loyalty for ‘game changing’ omnichannel project

John Lewis Partnership is currently working on what it labels a ‘game changing’ new loyalty programme that will integrate across its high street, online and app touchpoints.

To help it deliver this, the UK retailer is looking to hire “a creative and data driven Head of Loyalty to work alongside a passionate and talented team to lead, design and deliver this next-generation programme”.

In a LinkedIn post, it says: “You will be bringing together our My John Lewis and My Waitrose loyalty programmes, ahead of launching our pan-Partnership loyalty programme in 2024.”

It adds: “We are investing heavily in data and technology to ensure we give our loyal customers more personalised experiences, offers and benefits. Join us on this exciting journey of transformation, as we continue being a force for good.”

Richard Hammond, CEO at customer analytics startup Uncrowd, took to LinkedIn to describe the job as “one of the hottest gigs in UK loyalty. I know I have controversial views on the subject but I also know that there's loads of you in my network who would a) love this role, and b) be incredibly good in it.”

“Our next big innovation in loyalty”

Late last year, Starbucks Odyssey, an extension of Starbucks Rewards powered by Web3 technology,  launched in beta to a small group of waitlist members, including customers and employees in the US.

The retailer brought in Adam Brotman, the architect of its Mobile Order & Pay system and the Starbucks app, to serve as a special advisor.

Participants will be able to engage in Starbucks Odyssey ‘Journeys’ which are a series of activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to new benefits and experiences.

“Starbucks has a history of harnessing emerging technology to innovate on behalf of our customers and making it easily accessible and approachable for the mainstream,” said Brady Brewer, Starbucks Executive Vice President and Chief Marketing Officer.

“Our innovative spirit and the desire to continuously exceed the expectations of our customers has led to the launch of Starbucks Odyssey.”

He added: “Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is our next big innovation in loyalty to recognise, surprise and delight them.”

“We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences – both physically and digitally.”

“The Starbucks Odyssey journey has begun with the beta launch, and we are excited to collaborate with our members and partners, who will help shape the Odyssey experience as we explore together.”