StoryStream works with Braun and Zavvi on live video shopping platform for online retailers

StoryStream has announced the launch of a new live video shopping solution, following a series of pilot projects with brands including LookFantastic and Lancome, Braun, Oral-B and Zavvi.

With Live Video Shopping Studio, online retailers can now host live shopping events that allow customers to interact with hosts in real-time, ask questions, and make purchases directly from the video stream.

The platform also includes features such as dynamic product highlights, emoji reactions, and real-time analytics.

"We are thrilled to launch our new Live Video Shopping platform, which we believe will revolutionise the way people shop online," says Alex Vaidya, CEO at StoryStream.

"Our platform makes it easy for retailers to create engaging and interactive shopping experiences that connect with customers on a more personal, more authentic level – resulting in increased engagement and sales."

You won't want to miss this! We asked 1001 consumers about the content that gets them clicking, buying, and staying loyal to a brand. A couple of taster stats below, but grab the full report now at https://t.co/LOBNg6Zofy pic.twitter.com/Dj54NFBVJ8

— StoryStream (@StoryStreamAI) September 26, 2022

The solution can be integrated with any e-commerce site. It is also mobile responsive.

"We're excited to see the impact that our Live Video Shopping platform will have on the e-commerce industry," says Vaidya.

"Our goal is to provide online retailers with all of the tools they need to create authentic, engaging, and interactive shopping experiences, building brand loyalty and bringing products to life."