Sports Direct opens new flagship store in Manchester, powered by inurface media technology

Sports Direct has today opened a five floor Manchester flagship store, featuring inurface media’s AV solutions.

Said installation features 104 individual displays - 29 LCD and 68 LED displays, including the largest fixed indoor screen within a retail store in Manchester.

The store also contains 181 sqm of LEDs, which is almost enough to fill an entire singles tennis court, as well as five interactive tablets, two projectors, and interactive jump booths.

A 22.5sqm COB LED archway welcomes consumers into the location, followed by LED rafts and tickers - the displays comprise 35,841,664 LED pixels.

The jump booths will play on users' sporting competitiveness and measure just how high they can jump using body recognition technology. This then creates a slow motion playback and allows individuals to cement their positions on a leader board and take the content away with them.

Hang tough, meanwhile, is a bespoke unit that captures how long customers can hang, with displays featuring a countdown timer, personal score and a leadership board for all to see.

Josh Bunce, CEO at inurface media, comments: “This is the third flagship installation we have completed for Sports Direct and like the others, it has been equal parts challenging and exciting.”

“Our aim was to create a bespoke installation that would maximise the power of technology to deliver the ultimate customer experience while making Sports Direct stand head and shoulders above every other retailer in the city.”

“As a flagship store, Manchester is an important retail hub for Sports Direct. It’s been a privilege to manage its transformation and we can’t wait to see how our installation is received by the public.”

Michael Murray, CEO at Frasers Group, owner of Sports Direct, says: “Our third Sports Direct flagship, marks another step towards our strategic goal to become the number one sports retailer in EMEA.”

“Each new store opening is pivotal to the next phase of growth for the Group, as we continue to bring the very best brands, environment, product innovations, and experiences to the high street.”

“Manchester is a significant location for the Group, and we’re excited to be opening our next flagship in the city.”