Xiatech and Bloomreach agree global partnership to drive omnichannel growth for customers

Xiatech, developer of the hyper-integration platform, Xfuze, and commerce experience cloud specialist, Bloomreach, have announced a global partnership that aims to help organisations shorten time to customer insights, increase omnichannel sales and improve return on marketing investment. 

Through this new collaboration, organisations can leverage the combined solutions of both Xiatech and Bloomreach, with Xfuze fuelling the latter’s Engagement Platform with richer data, and higher quality data, to run hyper-personalised marketing campaigns.   

“Xiatech is pleased to partner with Bloomreach so organisations can quickly integrate systems, create a single view of customers, and obtain advanced insights required to deliver hyper-personalised communications that increases customer engagement, sales and loyalty,” says Jonathan Summerfield, CEO at Xiatech 

“Our two innovative platforms, when deployed together, create a competitive advantage for business and technology executives.”

Bloomreach and Xiatech have a history of working together for organisations such as FitFlop.

“Bloomreach is excited to partner with Xiatech, the pioneer of the hyper-integration platform, a faster way to connect systems, unify data and consume advanced insights,” says Hugh Kimber, General Manager EMEA and Emerging Markets at Bloomreach.

“Together, we are supercharging the growth of companies by giving marketing teams the data and the tools they require to hyper-personalise engagement in real-time across physical and digital channels like never before.”

The Xfuze platform features a suite of products that enable users to automate the integration of disparate systems so data streams across organisations in real-time.

Xiatech has developed a Smart Connector for Bloomreach, which provides integration between both companies’ platforms so marketers have a single view of customers’ data enriched with other sources such as product, inventory and sales data that is used in the Bloomreach Engagement Platform and in the Xfuze platform.