E-commerce startup Appbrew bags $2 million in seed funding to scale its mobile app platform
Appbrew has announced a $2 million seed funding led by Accel with participation from Riverside Ventures and angel investors.
Launched in 2022, Appbrew is a no-code platform that enables brands to quickly create native mobile apps for iOS and Android devices.
Founders Abhijeet Singh (CEO), Mayank Agarwal (CTO) and Sharat Chandra (CPO) have a background in building e-commerce tech stacks for Fortune 500 companies and startups at Walmart, United Health Group, Samsung, and Zopsmart, Zupee, Udaan and Otipy.com.
Singh says: “With the rise of mobile commerce and the shift to digital shopping, shopping apps have become a part of consumers’ daily lives. Appbrew empowers direct-to-consumer marketing teams to easily create configurable native mobile apps to achieve higher conversion and retention.”
“With Appbrew, e-commerce brands can supercharge their content, commerce and community to drive conversion, retention, and growth.”
He adds: “Smartphones contributed more than 74% of retail traffic in Q’4 2022. This statistic should encourage any e-commerce business owner to start thinking about a mobile app. Otherwise, they may miss a prime opportunity to capitalise on online shoppers who use their mobile devices to make purchases.”
Pratik Agarwal, Principal at Accel, comments: “Excited to partner with Appbrew, as they help brands in building stronger connections with their valued customers.”
“In the current environment of expensive performance marketing, they increase brand profitability by improving conversion rates and retaining loyal customers. Their emphasis on enhancing mobile shopping experience piqued our interest, and we are pleased to be part of their mission.”
Alex Pattis, General Partner at Riverside Ventures, says: "We're very excited to have met and invested in Appbrew at this stage. With so much commerce done on mobile, it's imperative to allow brands to deliver an optimal shopping experience.”
“It's great to see the company already making it easier for DTC brands to scale through their no-code mobile app platform. Abhijeet's understanding of the problem and background in scaling companies certainly got us excited to partner at this stage."
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