Adyen develops fully integrated Click to Pay flow within online payment interface

Adyen says that it has become the first company to embed a Click to Pay experience into its online checkout flow in all available markets.

This method of data retrieval addresses the widespread hurdle of manual card entry at the payment stage.

By enabling enrolled shoppers to bypass data entry during online checkout and complete the transaction in only a few clicks, it simplifies the payment experience across devices and browsers.

“Many businesses still struggle with low conversion at online checkout, especially as it pertains to first-time or one time shoppers,” says Edgar Verschuur, Global Head of Payments at Adyen.

“We are committed to addressing this challenge using a range of global payment initiatives. By embedding Click to Pay into our online payment flow, we eliminate the need for consumers to manually enter their card details.”

“This makes it quicker, more intuitive, and less error-prone for shoppers to successfully complete their purchase, which ultimately drives revenue for our customers.”

Rather than manually entering card details – a common cause of frustration which is prone to human error – Adyen retrieves a shopper’s historically preferred card information on their behalf. The resulting payment solution is available even when checking out as a guest.

Click to Pay is supported by card schemes including Mastercard and Visa.