Adyen launches Moments that Matter charity funding programme

FinTech big hitter Adyen has launched a global holiday campaign, a part of its wider Moments that Matter programme.

This leverages Adyen’s Impact Technology to offer its customers opportunities to support important causes at moments throughout the year, or in response to an emergency.

The first campaign begins this holiday season, featuring the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.

“Charities are often held back by legacy donation structures and processes, and via Moments that Matter we are taking a significant step towards our ambition to solve this,” says Ingo Uytdehaage, Adyen’s CFO.

“We offer the infrastructure that makes this process easier and allows charities to focus on transformative work instead of time-consuming fundraising processes.”

“Through Moments that Matter, we are leveraging the scale of our customer network and our Impact Technology to unlock funds for the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.”

Moments that Matter allows businesses to opt in and encourage their consumers to donate to global causes, such as in reaction to natural disasters or humanitarian crises.

In the first campaign, Adyen will match every donation made as part of its 1% of net revenue for the United Nations Sustainable Development Goals commitment.

“The challenges that we're facing today are too big, too complex, and extremely urgent for one organisation to tackle alone,” says Sindiswa Nobula of WWF International.

“This is why we need everybody onboard: governments, individuals, and especially businesses that have the resources and the customer base to really allow us to drive collective change and make the impact that we need.”

Adyen customers currently leveraging the Impact product suite include the likes of Etsy, LEON and The Body Shop.