Corona taps experiential e-commerce platform Obsess to launch its first Virtual Clubhouse

Obsess has announced a partnership with Corona to launch the Corona Premier Virtual Clubhouse.

The golf themed experience invites visitors ages 21 and older to enter a sweepstakes for a chance to win a grand prize trip for four to the 2023 U.S. Open in Los Angeles in June or an instant win prize consisting of golfing apparel and merchandise.

It is the first in a series that the brand will be launching throughout the year, including summer and holiday activations.

“We’re excited to partner with Obsess to create virtual, immersive brand experiences to interact with our consumers in an engaging new way,” says Alex Schultz, Vice President, Brand Marketing, Corona.

“We’re teeing off with the Corona Premier Virtual Clubhouse to connect with fans off the green, but we’ll be updating the Corona world all year long with new content, experiences and more.”

“We know consumers are spending more and more time online, so this platform provides another touchpoint to meet them where they are.”

Visitors can navigate the environment to order Corona Premier and the brand’s other cervezas via Instacart and Drizly and at other local retailers.

They can play a matching game to get a discount code for Corona apparel and accessories and learn about the Corona Premier flavour profile, suggested food pairings and recipes.

“We’re thrilled to partner with Corona Premier to launch this virtual clubhouse experience that brings the excitement of golf to life online in new ways,” says Neha Singh, Founder and CEO at Obsess.