Xiatech webinar to cover Flying Tiger Copenhagen digital first business transformation journey
There’s just a few days to go until Xiatech sits down with Doug Gardner, CIO at Flying Tiger Copenhagen, to chat about the retailer’s digital transformation journey.
In a webinar, Xiatech’s CEO, Jonathan Summerfield, will discuss with Gardner how changing customer behaviour and loyalty have resulted in an explosion of data and a complex technology ecosystem that is becoming harder, and more expensive, to manage with fewer resources and smaller budgets.
Tune in and you’ll learn:
- How to embrace a composable, integrated IT architecture to modernise legacy technology
- What CIOs and other IT leaders should consider when planning and running a digital first business transformation programme
- How creating a single view of data enabled the retailer to confidently drive global expansion
- How the IT organisation developed a future-proof data foundation to support omnichannel analytics and insights for business decision-makers
- And more!
Register to secure your spot here.
Bloomreach partnership
Xiatech, developer of the hyper-integration platform, Xfuze, and commerce experience cloud specialist, Bloomreach, have announced a global partnership that aims to help organisations shorten time to customer insights, increase omnichannel sales and improve return on marketing investment.
Through this new collaboration, organisations can leverage the combined solutions of both Xiatech and Bloomreach, with Xfuze fuelling the latter’s Engagement Platform with richer data, and higher quality data, to run hyper-personalised marketing campaigns.
“Xiatech is pleased to partner with Bloomreach so organisations can quickly integrate systems, create a single view of customers, and obtain advanced insights required to deliver hyper-personalised communications that increases customer engagement, sales and loyalty,” says Summerfield.
“Our two innovative platforms, when deployed together, create a competitive advantage for business and technology executives.”
Bloomreach and Xiatech have a history of working together for organisations such as FitFlop.
“Bloomreach is excited to partner with Xiatech, the pioneer of the hyper-integration platform, a faster way to connect systems, unify data and consume advanced insights,” says Hugh Kimber, General Manager EMEA and Emerging Markets at Bloomreach.
“Together, we are supercharging the growth of companies by giving marketing teams the data and the tools they require to hyper-personalise engagement in real-time across physical and digital channels like never before.”
The Xfuze platform features a suite of products that enable users to automate the integration of disparate systems so data streams across organisations in real-time.
Xiatech has developed a Smart Connector for Bloomreach, which provides integration between both companies’ platforms so marketers have a single view of customers’ data enriched with other sources such as product, inventory and sales data that is used in the Bloomreach Engagement Platform and in the Xfuze platform.
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